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    • Aug 7
    • 4 min read

Best Keyword Research Tools 2024

Keyword research is an important step to achieve a successful SEO strategy, which helps you in targeting the right audience.


Did you know that 75% of users never scroll past the first page of search results.


Key Insights: Best Keyword Research Tools 2024


  • 93% of online experiences begin with a search engine.

  • 60% of clicks go to the top three organic search results.

  • 53% of shoppers research online before making a purchase.

  • The top three Google search results get 54.4% of all clicks.

  • 94.74% of keywords get 10 monthly searches or fewer.

Here's a detailed look at top keyword research tools:


1. Ahrefs


Ahrefs remains a powerhouse in keyword research. Known for its extensive database and user-friendly interface, Ahrefs offers in-depth insights into keyword difficulty, search volume, and competitive analysis. The tool also provides comprehensive backlink analysis, making it a favorite among SEO professionals.


Features: 

  • Keyword explorer

  • Site audit

  • Rank tracker

  • Content explorer

  • Backlink checker


Pros: 

  • Extensive database

  • User-friendly interface

  • Comprehensive backlink analysis 

  • Detailed keyword difficulty 

  • Search volume insights.


Cons: 

  • Expensive 

  • Can be overwhelming for beginners.


2. SEMrush


SEMrush is an all-in-one SEO tool that excels in keyword research. It offers a wealth of features, including keyword suggestions, traffic analytics, and position tracking. SEMrush’s Keyword Magic Tool is particularly useful for discovering long-tail keywords and niche opportunities.


Features: 

  • Keyword magic tool

  • Site audit 

  • Backlink analysis 

  • Position tracking 

  • Competitive research


Pros: 

  • All-in-one tool with keyword suggestions 

  • Traffic analytics 

  • Position tracking 

  • Excellent for discovering long-tail keywords.


Cons: 

  • Pricey 

  • Steep learning curve for new users.


3. Google Keyword Planner


Google Keyword Planner is a free tool that's indispensable for anyone running Google Ads. It provides keyword ideas based on actual Google search data, offering insights into average monthly searches, competition, and bid estimates. It's a great starting point for building your keyword list.


Features: 

  • Keyword ideas

  • Search volume data 

  • Competition level 

  • Bid estimates.


Pros: 

  • Free 

  • Based on actual Google search data 

  • Provides insights into average monthly searches 

  • Competition  

  • Bid estimates


Cons: 

  • Requires a Google Ads account

  • Lacks some advanced features found in paid tools.


4. Moz Keyword Explorer


Moz Keyword Explorer is designed to simplify keyword research. It provides accurate search volume estimates, keyword difficulty scores, and organic CTR data. Moz’s Keyword Suggestions feature helps you discover related keywords to target, ensuring your content ranks higher.


Features: 

  • Keyword suggestions

  • SERP analysis

  • Keyword difficulty

  • Organic CTR 

  • Prioritization metrics.


Pros: 

  • Accurate search volume estimates

  • Keyword difficulty scores

  • Organic CTR data

  • User-friendly interface.


Cons: 

  • Limited data compared to competitors

  • Can be slow to update keyword metrics.


5. Ubersuggest


Ubersuggest, developed by Neil Patel, offers robust features at an affordable price. It provides keyword suggestions, search volume, and competitive analysis. Ubersuggest’s user-friendly interface makes it accessible for beginners and experienced marketers alike.


Features: 

  • Keyword suggestions

  • Search volume

  • Competitive analysis

  • SEO audit

  • Content ideas.


Pros: 

  • Affordable

  • Robust features

  • User-friendly interface

  • Good for beginners

  • Experienced marketers.


Cons: 

  • Limited advanced features

  • Sometimes less accurate data compared to premium tools.


6. Keyword Tool


Keyword Tool is an excellent option for those looking to explore keyword opportunities beyond Google. It generates keyword ideas from various search engines, including YouTube, Bing, and Amazon. The tool’s focus on long-tail keywords helps you target niche markets effectively.


Features: 

  • Keyword suggestions

  • Search volume

  • CPC data

  • Keyword trends.


Pros: 

  • Generates keyword ideas from various search engines (Google, YouTube, Bing, Amazon), focuses on long-tail keywords.


Cons: 

  • Limited free version

  • Lacks comprehensive SEO metrics.


7. KWFinder


KWFinder by Mangools is celebrated for its ease of use and accurate keyword data. It offers detailed insights into keyword difficulty, search volume, and SERP analysis. KWFinder is ideal for identifying low-competition keywords to improve your content’s ranking potential.


Features: 

  • Keyword suggestions

  • Search volume

  • Keyword difficulty

  • SERP analysis

  • Competitor analysis.

Pros: 

  • Easy to use

  • Accurate keyword data

  • Detailed insights into keyword difficulty

  • Search volume

  • SERP analysis.


Cons: 

  • Limited to keyword research only

  • Less feature-rich compared to all-in-one tools like Ahrefs and SEMrush.


8. AnswerThePublic


AnswerThePublic visualizes search queries in a unique and intuitive way, displaying common questions and phrases people search for. This tool is perfect for content creators looking to address specific user queries and optimize for voice search.


Features: 

  • Search query visualization

  • Question generation

  • Keyword suggestions.


Pros: 

  • Visualizes search queries

  • Helps in addressing specific user queries

  • Great for optimizing for voice search.


Cons: 

  • Limited keyword data

  • Not as comprehensive for traditional keyword research.


9. Soovle


Soovle is a versatile tool that aggregates keyword suggestions from multiple sources, including Google, YouTube, Wikipedia, and Amazon. It’s a great tool for brainstorming keyword ideas and discovering trending topics across different platforms.


Features: 

  • Aggregates keyword suggestions from Google, YouTube, Wikipedia, Amazon, Bing, Yahoo.

Pros: 

  • Aggregates keyword suggestions from multiple sources, versatile tool for brainstorming.


Cons: 

  • Basic tool lacks detailed keyword metrics and competitive analysis.


10. Serpstat


Serpstat is an all-in-one SEO platform that offers robust keyword research capabilities. It provides keyword suggestions, search volume, and competition analysis. Serpstat’s comprehensive SEO audit features make it a valuable tool for improving your overall SEO strategy.


Features: 

  • Keyword research

  • Competitor analysis

  • Site audit

  • Backlink analysis

  • Rank tracking.


Pros: 

  • All-in-one SEO platform

  • Robust keyword research capabilities

  • Comprehensive SEO audit features.


Cons: 

  • Interface can be complex

  • Some features may be redundant for small businesses.


Conclusion


The right keyword research tool has a huge impact on your SEO.


But understand that you can’t solely depend on tools without following a proper SEO strategy. 


Collaborating with a professional marketing agency specializing in SEO can be the next step for you. 



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