So you want to build your expertise in digital marketing?
Out of the hundreds of platforms, you can learn from, Google is one of the major platforms to learn digital marketing.
But is it worth it?
In this comprehensive review, we will explore the benefits of pursuing a digital marketing course at Google and answer the important question - is it really worth it?
Let’s get started.
About the course
The Google Digital Marketing Certification is a certificate awarded by Google upon successful completion of the Fundamentals of Digital Marketing Course.
The certification is accredited by the Interactive Advertising Bureau Europe and The Open University.
The entire course is almost an essential marketing course that helps you build a solid foundation in the field of marketing.
The best part about the course is that it’s completely free, easy to get started, and comprehensive in terms of knowledge.
As soon as you register, you can start tracking your progress, download your certificate upon completion, and gain access to all the online lessons and face-to-face workshops.
What does the Google Digital Marketing Course Offer?
If you’re still on the fence about if you should enroll in the digital marketing course by Google or not, here are a few reasons that might help you make a decision:
1. Beginner-friendly (and free)
Registering yourself for the Marketing course is absolutely simple - not to mention free as well.
The course is curated into bite-sized modules - making it easy to dedicate enough attention to each module and lesson.
Each section contains videos and check-in questions to ensure the retention of the learner. The course also offers the convenience of adjusting the YouTube playback speed, allowing you to learn at your own pace.
2. Updated curriculum
Having a solid online presence for businesses is important.
No matter whether you want to learn marketing for your business or just polish your skills, this course could help you with all of that, plus:
building a strong web presence
online marketing strategy planning,
search engine optimization,
It provides the foundational knowledge necessary to succeed in the digital marketing industry.
3. Certification for your portfolio/resume
A certification (preferably from Google) showcases your knowledge and demonstrates that you have the most fresh knowledge within your industry.
The Google Digital Marketing Certification is recognized globally and holds weight when added to your resume or LinkedIn profile.
It not only showcases your knowledge and skills but also demonstrates that you are responsible and committed to your professional development.
What You Learn From The Google Marketing Course?
The Google Digital Marketing Certification course is full of fresh and relevant information that you need to master this field.
It consists of the following modules and sections:
1. Taking a business online
The online opportunity
The first steps in online success
Building your web presence
Planning your online business strategy
2. Make it easy for people to find a business on the web
Getting started with search
Get discovered with search
Make search work for you
Get noticed with search ads
Improving your search campaigns
3. Reach more people locally, on social media, or on mobile
Get noticed locally
Help people find you online
Get noticed with social media
Deep dive into social media
Discover the possibilities of mobile
Make mobile work for you
Get started with content marketing
4. Reach more customers with advertising
Connect through email
Advertise on other websites
Deep dive into display advertising
Make the most of video
5. Track and measure web traffic
Get started with analytics
Find success with analytics
Turn data into insights
6. Sell products or services online
Build your online shop
Sell more online
7. Take a business global
Every section and every module that you start learning introduces you to relevant and informative videos - including action items and quizzes.
With all the important topics that you need to launch a business or build an existing one, this course is something that will help you all the way.
How to Obtain the Google Digital Marketing Certification?
Enrolling in the course is just the beginning.
The next step is to finish all the modules and complete the course.
You need to complete all 26 modules to pass the final exam. Once you have successfully completed your exam, you can download the certificate of completion from the course page - which will also be mailed to you.
The certification is accredited by the Interactive Advertising Bureau Europe and The Open University, making it globally recognized and a valuable addition to your resume.
The Google Digital Marketing Certification course is a valuable resource for students and professionals that want to build their expertise in the field of digital marketing.
With its modules and interactive sessions, you won’t find it challenging to build your knowledge and skills to launch a business of your own and understand the ins and outs of marketing.
As you are on a knowledge and skill-building spree, we also have a Search Engine Optimization Master guide in the form of an ebook that you can download and start building your skills in this important domain.
Head over to our ebook store to download it.