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5 Best B2B SEO Tools to Grow Your Organic Traffic


b2b seo tools

There’s a lot of power in SEO.


Online businesses that want to generate organic traffic and build their discoverability can easily leverage SEO to gain more traction, leads, and conversions.


However, all this could be done with the right B2B SEO tools.


In this article, we will closely analyze some of the best SEO tools for B2B and if what they offer complements your business.

Let’s get started.


Understanding B2B SEO Tools

Search Engine Optimization (or SEO) is an interesting framework for generating organic traffic to your online business.


However, an effective SEO strategy consists of two major things - SEO analysis and SEO implementation.


In order to do this, you need the right tools to build a comprehensive SEO framework and implement the right strategies.


And for that purpose, you can use the right B2B SEO tools to make that happen.


Now there are plenty of similar tools that you can use - both free and paid. However, we will be introducing you to only the best ones so that all you have to do is start using them and witness your organic traffic grow.


5 Best B2B SEO Tools (Comparison)

1. Ahrefs

Ahrefs is a renowned SEO toolkit that covers keyword research, site audits, rank tracking, and competitor analysis.

This is a powerful tool that’s used by some of the major businesses around the world to build their organic discoverability or maintain their higher positions in search results.

Ahrefs has a site audit feature that identifies and fixes performance issues, while the site explorer tool provides insights into content gaps. It also offers a comprehensive backlink analysis and tracking, helping you improve your website's authority and search rankings.

Features:

  • Deeply analyzes website keyword rankings, backlinks, and SEO health

  • Identifies all your competitors and their targeted keywords

  • Compares domains to identify content gaps

  • Provides all kinds of technical reports on website errors and missing links

  • Compiles keyword lists for optimization

  • Pricing: $99/month

  • Ideal for: All kinds of online businesses

Pros 👍

  • Provides in-depth insights into backlinks

  • Helps you with link-building

  • Offers valuable keyword suggestions, search volumes, and ranking difficulty

  • Reveals competitors' top-performing pages, organic keywords, and backlink profiles

  • Performs thorough website audits, pinpointing SEO issues, and suggesting optimizations to enhance your site's overall performance

  • Allows you to track keyword rankings over time


Cons 👎

  • Beginners may find it overwhelming initially

  • The UI is less intuitive compared to other SEO tools.

  • Primarily focused on global SEO and lacking advanced local SEO features


2. Semrush

Semrush is one of the most used B2B SEO tools. With its accessibility, features, and ease of use, this tool is almost every marketer’s favorite.

Semrush allows you to optimize your digital marketing campaigns and outperform your competition by identifying SEO opportunities for you.

The keyword magic tool is one of the most loved features of Semrush as it allows you to identify target keywords and optimize your content accordingly.

Additionally, it also provides competitor analysis, backlink analysis, and user-friendly interfaces that make it accessible even to SEO beginners.


Features:

  • Rank for branded and non-branded keywords

  • Detailed and country-wise data

  • Updated date with a domain overview feature too

  • Helps analyze the SEO strength of individual pages

  • Allows you to analyze and build your backlink profile

  • Find keyword opportunities

  • Comes with an SEO writing assistant

  • Pricing: $129/month

  • Ideal for: All kinds of online businesses


Pros 👍

  • Comprehensive keyword research with a deep data analysis

  • Spy on competitors and identify real-time opportunities

  • Conduct a technical and on-page SEO audit

  • Analyze your backlink profile

  • Easy to understand

  • Manages your PPC campaigns


Cons 👎

  • Subscription plans can be expensive for small businesses.

  • Not as comprehensive for localized SEO efforts in some regions.

  • The data provided by SEMrush may not always be 100% accurate, so cross-referencing with other tools and data sources is recommended.


3. BrightEdge

BrightEdge is a comprehensive B2B SEO tool that caters to all kinds of commercial digital marketing needs.

With its advanced features like web crawling, content engagement measurement, and first-party data collection, the platform is an advanced tool for all kinds of online businesses.

BrightEdge also leverages AI and machine learning to optimize your content and convert visitors into leads. The tool also provides backlink benchmarking and campaign organization functionalities.

Features:

  • Generates ROI-based SEO

  • Provides daily lists of high-converting keywords

  • Offers optimized lists of keywords and topic areas

  • Comprehensive on-page, backlink, social, and internal link recommendations

  • Integration with Majestic and Moz for backlink portfolio analysis

  • Social media insights and engagement data

  • Pricing: $59/month

  • Ideal for: All kinds of online businesses


Pros 👍

  • Home to tools like keyword research, competitive analysis, content optimization, backlink analysis, and rank tracking

  • Emphasizes data-driven decision-making

  • Allows users to generate customizable and visually appealing reports

  • User-friendly and accessible even to those new to SEO

  • Caters to businesses of all sizes - from small startups to large enterprises


Cons 👎

  • Mastering all the features and functionalities may take time

  • Limitations in the number of keywords that can be tracked at certain pricing tiers


4. Google Trends

Google Trends is a powerful (and free) SEO tool that allows you to track the performance and volume of keywords over a period of time.

The tool provides detailed insights into search requests made to Google - allowing you to perform extensive keyword research and identify trending topics in your industry.

You can compare keyword data across different regions, making it useful for local SEO optimization. By analyzing the data provided by Google Trends, you can create content that meets the needs of your target audience and increase website traffic.

Features:

  • Get insights on real-time data and keywords

  • Collect real-time or non-real-time data from the last seven days or as far back as 2004

  • Analyze and aggregate interest in various fields, categories, topics, and regions

  • Visualize keyword search volume and trends over time

  • Discover related searches and use them to inform your content

  • Pricing: Free

  • Ideal for: Small to mid-sized businesses


Pros 👍

  • Offers up-to-date information

  • Helps you recognize patterns in search behavior

  • Can unveil emerging trends and niche topics

  • Allows you to compare the popularity of different keywords or topics

  • Provides regional and international data


Cons 👎

  • Shows relative data rather than exact search volumes

  • Doesn't provide explanations for why a specific topic is trending

  • Doesn’t display data for keywords with minimal search volumes

5. SpyFu

SpyFu is a scalable enterprise platform that provides custom solutions to address various digital marketing needs.

With its extremely helpful tools to improve website content quality, generate leads, and increase organic traffic, this tool is something that all sizes of businesses can benefit from.

The tool also identifies page issues and content gaps to optimize search engine rankings. It also allows you to monitor website traffic, track click-through rates, and analyze search terms and keywords for effective optimization.


Features:

  • Provides a detailed overview of all important KPIs your business needs

  • Analyzes your competitors' organic and paid search keywords

  • Provides extensive keyword research capabilities

  • Enables you to see the historical data of your competitors' PPC ads, including ad copy variations, ad spend estimates, and the duration of their ad campaigns.

  • Allows you to compare multiple domains side-by-side

  • Lets you view and analyze the search engine results pages (SERPs) for specific keywords, giving you an idea of the competition and how they are targeting those keywords.

  • Pricing: Starts $16/month (Annually)

  • Ideal for: Small to mid-sized businesses


Pros 👍

  • Excels in competitor analysis

  • Provides comprehensive data on your competitors' top-performing keywords

  • Offers robust keyword research capabilities

  • Allows you to analyze your competitor's advertising strategies

  • Provides historical data, allowing you to track the performance of keywords and websites over time.

Cons 👎

  • Doesn’t have as much data available for smaller or niche industries

  • SpyFu's extensive features may be overwhelming initially

  • Doesn’t always reflect real-time changes, so users should double-check information with current sources.


Conclusion

Businesses that grow exponentially over the search results are always backed by powerful B2B SEO tools.

By investing in the right tool, you can also grow your business across search engines and attract organic leads to build your discoverability.

And just in case you’re not familiar with how to get started, you can partner with an SEO agency like GroGoliath.

Last month, we posted a case study on how we helped one of our clients reach from 0 to half a million impressions in just a few months.

If you want a similar discoverability for your business, book a consultation call with us and we will help you unlock the real value and potential of your business.

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