So you have an accounting firm.
Now you want organic leads and traffic that you could convert into clients.
To achieve that, you need to adopt SEO into your business.
Accounting is a competitive landscape and you need the right SEO strategies in order to attract potential clients that you could work with.
In this blog, we will cover in detail how anybody can implement SEO for accountants and how they can genuinely attract clients to grow their business.
Let’s get started.
Why Does Your Accounting Business Absolutely Need SEO?
Search Engine Optimization (or SEO) is the technical process of optimizing a website to:
Improve its discoverability, and
Place it higher on search engine results pages.
SEO involves implementing the ’right strategies’ that allow you to make your website appear at the top of search results for any particular keyword that you want to rank for.
If a potential client is searching for ‘Accountants around me’, you’d want your website to show up, right?
That’s what SEO for accountants can do.
By utilizing SEO techniques, accountants can attract
increase their online visibility,
and establish themselves as trusted experts in their field.
Here’s what else SEO can do for your accounting business:
Increase your organic visibility
Rank your website for particular keywords
Help you attract local and international clients
Save you tons of money
Act as an indefinite magnet for leads
Build your authority and credibility
So how exactly do you achieve all this?
1. Conducting a thorough keyword research
Now you may have heard about keywords before - or maybe you haven’t.
But one thing’s for certain - keywords are the main reason your business gets discovered.
Keyword research is a fundamental step in any successful SEO strategy. It involves identifying the keywords and phrases that potential clients are likely to use when searching for accounting services.
If you optimize your website for a keyword like “Affordable accounting services to file taxes”, you very well have the opportunity to rank on the first page of Google for this term - meaning that people will click on your website and try to request your services.
Keyword research is a thorough subject and we have discussed it at length in our post on SEO in blogs. You can use tools like Google Keyword Planner or Ahrefs to identify keywords that you could rank for and rank higher in the search results.
For example, relevant keywords for accounting services could include "affordable business accounting," "tax planning services," or "bookkeeping services for individuals" By incorporating these keywords naturally into their website's content, accountants can attract users who are actively searching for these services.
2. Make Your Website Stand Out - Textually and Visually
Here’s the truth - nobody likes boring websites.
Accounting in itself could be very confusing to people that don’t understand it well too. This is why you need a great website with a compelling appeal to attract more people to your services.
Reconciled, which is a virtual bookkeeping service, does a great job of having a visually appealing website.
Most importantly, the website also has easy navigation which makes it easier for them to attract organic traffic and establish themselves as experts in their field.
As a website owner, your main focus should ALSO be on creating content that addresses the pain points and questions of your target audience.
Popularize your website with:
The more content and value you serve, the more users would pour into your site.
3. Build a great website structure
Since most of the new users that pour into your site need your help, they also require guidance in navigating to the right pages on your website.
A well-organized and user-friendly website structure is going to help search engines understand the content and relevance of each page.
It also improves the user experience, making it easier for potential clients to find the information they need.
Accountants should ensure that their website has a clear and logical structure.
To do this, try:
Organizing your content into relevant categories and subcategories
Using descriptive headings and subheadings
Implementing an intuitive navigation menu
By optimizing website structure, accountants can make it easier for search engines to crawl and index their website - ultimately leading to better visibility in search results.
For example, your accounting firm could have separate pages for different services, such as "Tax Planning" and "Financial Consulting" - making it easier for people to land on the right pages and raise queries for the right cases.
4. Offer a Free Quote
Here’s what a free quote will do for your business:
People come to your site and book a free quote
They stay to fill in the information
After requesting a free quote, they navigate through the rest of your website
This ultimately suggests to search engines that people like to stay on your website and that your website is valuable
Your bounce rate is reduced and you’re able to rank higher than your competitors
All this isn’t difficult to achieve. Offering a free quote or a consultation call actually is one of the wisest ways to acquire new clients.
It gives you the chance to talk to people, understand their requirements, and suggest the best possible solutions.
The more quotes or consultations you offer, the more chances you’d have to convert a client. And at the same time, your website is also being ranked higher in the search results.
It’s always a win-win situation.
5. Build High-Quality Backlinks
Backlinks, also known as link building, are the mentions that your site gets over the rest of the websites across the internet.
The higher the quality of your backlinks, the higher your domain authority in the eyes of search engines.
High-quality backlinks signal to search engines that your website is reputable and valuable - ultimately leading to higher rankings in search results.
As an accounting firm or business, you need to focus on building high-quality links from authoritative sources and websites. This could be achieved by:
Creating valuable and statistical content
Becoming a source of authority and credible information
Reaching out to industry influencers for collaboration
By actively seeking out backlink opportunities and building relationships with other websites, accountants can boost their website's authority and improve their SEO performance.
6. Local SEO is your bestfriend
Local SEO is an essential tactic for accounting websites that cater predominantly to a specific (local) region.
Optimizing your online presence for local searches allows you to attract potential clients within your community who are actively looking for similar services that you offer.
A key aspect of local SEO is maintaining consistency in your practice's name, address, and phone number across all online platforms.
Local SEO strategies help accountants appear in local search results when potential clients search for accounting services in their area.
To optimize for local SEO, accountants should:
Create and optimize a Google My Business profile, including accurate contact information, business hours, and a description of their services.
Encourage clients to leave reviews on their Google My Business profile, as reviews play a significant role in local search rankings.
Include location-specific keywords in their website's content, meta tags, and headings.
Create location-specific landing pages or blog posts that address the accounting needs of the local community.
7. Align your website with the best SEO practices
SEO evolves continuously.
Being an evolving field, with search engines regularly updating their algorithms and ranking factors. accountants should stay updated with the latest SEO trends and best practices to ensure that their strategies remain effective.
Here are some of the best practices to do that:
Regularly update your content
Publish and re-publish your content
Apply the best on-page and off-page SEO techniques to your websites
Constantly monitor your website's analytics data, track keyword rankings, and analyze user behavior to identify areas for improvement.
There are tools like Google Analytics and Search Console that allow you to monitor website traffic, keyword performance, and user engagement.
By leveraging these tools, accountants can identify which keywords are driving the most traffic, which pages are performing well, and how users are interacting with their websites.
This information can help accountants make data-driven decisions and refine their SEO strategies for better results.
There are a variety of effective SEO strategies that are essential for accountants looking to acquire new clients and grow their businesses.
A thorough keyword research packed with an optimized website structure and high-quality backlinks together can help you attract the best possible results.
What you need to know, however, is that SEO is an ongoing process that requires you to constantly monitor, analyze, and optimize your efforts.
And if you’re looking for an agency to help you do the same, we at GroGoliath can help you do the same.
Last month, we posted a case study on how we grew one of our client’s traffic from zero to almost a million impressions in only a few months.
And since you want the same for your blog or business, book a call with us.
We will reach back to you and help you unlock the real value and potential of your business.