Search Engine Optimization (or SEO) is one of the most important pillars of your online business.
Your website is your place of business. It generates you money, builds your discoverability, and puts you on the map.
However, after you’re done sharing your website with your followers and social circles, how do you make sure that you’re attracting organic traffic to your website?
The answer is SEO.
And how do you make your website SEO compliant?
Well, we’re here to answer that.
What is an SEO Compliant Website?
Whether you're a business owner or a digital marketer, you understand the importance of organic traffic.
You know for a fact that SEO = organic leads and conversions.
There are countless SEO principles to achieve that.
However, when you really implement all important on-page, off-page, and technical aspects of SEO, your business starts becoming more SEO compliant.
By addressing each of these elements, you can ensure your website is fully optimized and ready to rank.
Why SEO Compliance is Crucial for your Website?
Google, singlehandedly, processes more than 8.5 billion searches every single day.
Not optimizing your website well enough means you’re missing out on valuable traffic that could easily be translated into more leads and conversions.
By achieving SEO compliance, you increase your chances of ranking higher in search engine results pages (SERPs) - ultimately making it easier for you to attract potential customers to find your website.
Being SEO compliant also means that your website is more user-friendly and could generate increased engagement, higher conversion rates, and ultimately, greater online success.
And here’s how you can achieve SEO compliance on your online business.
1. Creating High-Quality and Relevant Content
The importance of quality content is undeniable. The more value and information your content serves, the more chances you have of building a loyal readership or a customer base.
Search engines prioritize high-quality content which is relevant and engaging at the same time.
The more you fall into this criteria, the higher your website may rank.
Here’s how you can create quality content for your website:
Divide your content into digestible and readable paragraphs.
Cite high-quality sources and references.
Create unique and fresh content that provides information and value to readers.
Understand the user intent behind searches and create content that way only.
Implement structured data markup on your website.
By consistently creating high-quality, relevant, and optimized content, you can improve your website's SEO compliance and attract a wider audience.
2. Optimizing Your Website’s Keywords
Keywords are the building blocks of your website.
These are the exact phrases and words that make your website discoverable in the first place.
An advanced keyword strategy means that you’d have to conduct thorough keyword research (preferably with the right SEO tools) in order to become more SEO compliant.
After you have discovered the right keywords to rank for, you need to incorporate them into:
The content of your website
This simple strategy can help you optimize your website's content to align with these keywords, ensuring your website appears in relevant search results.
3. Being Optimized With On-Page SEO
On-page SEO refers to all the changes and optimization you do to the front end of your website.
Optimizing your titles
Optimizing your content
Optimizing your image alt tags
Building a competent URL structure and doing internal linking
On-Page SEO is an effective way to improve your website and make it easier for search engines to understand what your content is about.
By implementing these on-page optimization techniques, you can ensure your website's content is well-structured, keyword-rich, and aligned with search engine guidelines.
4. Optimizing Technical SEO
Not just on-page SEO but technical SEO also plays a vital role in how well your website is received by search engines.
Technical SEO refers to the behind-the-scenes elements of website optimization that improve your website’s search engine visibility.
These elements include:
The speed of your website
The mobile-friendliness of your website
The ease of crawlability of your website
The architecture of your website
Technical SEO factors could very well position your website at the top of search results and improve the user experience. A better user experience = more readability and promotions by search engines.
5. Building the User Experience on Your Website
The user experience and navigation play a crucial role in how your website is perceived by search engines.
The more readability you have, the better navigation you have established, and the better design you have created, the more you will be rewarded by search engines ranking wise.
Search engines like Google prioritize websites that offer a positive user experience, as it indicates relevance and value to users.
To enhance your website's user experience and improve its SEO compliance, consider the following:
Build a mobile-friendly design for your website
Keep a faster loading speed
Have a simple navigation
Build readability by using the most attractive font styles
By prioritizing user experience, you not only improve your website's SEO compliance but also create a positive impression on visitors, leading to higher engagement and conversion rates.
6. Regular Monitoring and Maintenance for SEO Compliance
Although SEO is a rewarding experience, it still is a process rather than a destination.
Being SEO compliant specifically also includes regularly monitoring and maintaining your website in order to ensure that your website remains optimized and up-to-date.
Here’s how you can achieve that:
Conducting regular keyword research
Devising new content at a particular frequency
Conducting regular technical audits of your website
Updating and improving your website's content to provide fresh and relevant information
Monitor key metrics like organic traffic, bounce rates, and conversion rates
By consistently monitoring and maintaining your website's SEO compliance, you can stay ahead of the competition and ensure your online success.
Become more SEO compliant with GroGoliath
Unlocking the secrets of SEO compliance is the key to ensuring your website stands out in today's competitive digital landscape.
By following these important methods, you can further optimize your website and make it more SEO compliant.
One of the key things is that optimizing your website on your own could be a challenging task - especially if you’re just getting started with SEO.
This is why you should partner with an efficient and result-driven SEO agency like GroGoliath.
Recently, we posted a case study on how we helped one of our clients reach from 0 to half a million impressions in just a few months.
If you want a similar discoverability for your business, book a consultation call with us and we will help you unlock the real value and potential of your business.