Link building is an integral part of building a strong backlink profile and becoming more SEO Compliant.
The more backlinks your website has, the more authority your website has - ultimately leading to better search engine discoverability.
By this analogy, it seems that the more backlinks you have, the better your website will rank in the SERPs, right?
Well, not exactly.
And in this post, we will introduce you to the ins and outs of mass page backlinks, how effective they are, and if you should start seeking them out.
Let’s get started.
What Are Mass Page Backlinks?
Backlinks, like every other SEO strategy, could positively impact the discoverability of your website.
However, when you compare mass page backlinks with traditional backlinking strategies, the emphasis is on creating a large volume of backlinks.
But the large volume of backlinks is often from lower-quality and less reputable sources. This means that these links are typically generated from automated tools that could quickly popularize the internet with your links.
The only question is - Do mass page backlinks have any advantage?
Let’s answer this.
Do Mass Page Backlinks Have Any Benefit?
Quite honestly, no - Mass page backlinks don’t have any significant benefit for your website.
Mass page backlinks can have a negative impact on the search rankings for your website. Most times, it’s used to manipulate search engine rankings.
In fact, here’s how it can negatively impact your website:
1. Google Ranking Algorithms
With its continuous updates, the Google search algorithm makes sure to deliver the best and most high-quality search results.
Every search engine update that detects any search engine manipulation could lead to your website getting penalized.
Out of the many reasons your search rankings could drop, one of the most common reasons for this could be mass page backlinks. This means that the effectiveness of this strategy may decline over time as search algorithms evolve.
2. Low-quality links jeopardize your website
An activity of including mass page backlinks means that you’re MOSTLY acquiring links from low-quality websites.
Worst-case scenario, you also end up picking up links from industries other than what your website currently belongs to.
These low-quality links will jeopardize the overall authority and reputation of your website - potentially leading to a decrease in organic rankings.
3. An unnatural backlink profile
In our blog on backlink indexers, we already discussed at length how important it is to maintain a strong backlink profile.
Mass page backlinks lead to the creation of unnatural link profiles.
This means that a significant portion of your website’s backlinks belong to suspicious sources that you don’t require in the first place.
This ultimately raises red flags for search engines and results in a negative impact on the website's rankings.
4. Risking a penalty
Mass page backlinking could also mean that your website is exposed to potential penalties.
These penalties could also include being deindexed or losing ranking positions.
Google's Webmaster Guidelines strictly prohibit the use of manipulative link schemes.
Violating any of these guidelines could also mean that your website could also be completely blacklisted from search engines.
How to Raise Credible & Authoritative Backlinks?
Even though raising mass page backlinks may seem tempting, it’s advisable to always focus on generating high-quality backlinks that could contribute to you getting discovered on the internet and building your organic presence.
Here are some of the best ways to do that:
Become the source of the information: Informative content that serves value to the readers and potential customers is always preferred by search engines and people alike. The more value your content serves, the more websites in your industry are likely to link to you.
Guest blogging: Guest blogging is an essential strategy for building a strong backlink profile. It is also one of the quickest ways of building your authority as an individual or a business. From gaining exposure to building a reliable readership, you can guest blog to give your SEO tactics a boost.
Collaborating with potential partners: Building genuine relationships with influencers is going to introduce you to more link-building opportunities. Reach out to people with genuine partnership and link-building strategies. The more outreach you do, the better chances you have of building a following.
Steer Clear From Mass Page Backlinks
Even though mass page backlinks could seem like an easy route to build your website visibility, it shouldn’t be neglected that this visibility could quickly fade away too.
As search engines continue to prioritize the delivery of high-quality and relevant search results, the long-term effectiveness of mass page backlinks diminishes.
One of the best ways to approach SEO is to keep creating high-quality content and adhering to search engine guidelines.
This is why we at GroGoliath - a comprehensive SEO agency can take care of this problem for you.
Recently, we posted an SEO case study on how we helped one of our clients reach from 0 to half a million organic impressions in just a few months.
If you want a similar discoverability for your business, book a consultation call with us and we will help you unlock the real value and potential of your business.