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SEO Marketing Web3 - How to Get Your Web3 Startup Discovered?


seo marketing web3

Web3 SEO is slightly different than other industries. Because of the competition, the emerging technologies, and the important trends in the market, there’s always something new going on.


Even though Web3 has been around for a while, it certainly hasn’t gotten a lot of attention SEO-wise.


In fact, you won’t find a lot of effective SEO marketing web3 guides out there.


That’s why we have created an in-depth guide for you.


In this guide, we will unwind some of the best strategies to help you build the discoverability for your web3 business and generate organic traffic and potential conversions.


Let’s get started.


How Does SEO Marketing Work in Web3?

As blockchain technology and decentralized applications (dApps) are gaining popularity, there’s an increasing need for businesses to optimize their Web3 businesses and align them more closely with some of the best SEO principles.


Building discoverability for a web3 business isn’t the same as most traditional businesses.


So far, keyword research or on-page optimization have been enough to establish your position at the top of the search results and become more SEO compliant.


However, SEO marketing for Web 3 businesses now is shifting more toward user-personalized experiences and the use of better SEO tools.


These shifts also include the use of dynamic content.


For one of our clients, KoinX, we recently started creating dynamic content on coin predictions. The data and the content keeps on changing every single day.


seo marketing web3 dynamic content


SEO Marketing in the Web3 Era

As SEO marketing is becoming more intuitive (and competitive) in the Web3 era, new strategies and approaches are required to stay ahead of the competition.


But when you look at the SEO baseline, two essential things make your website more discoverable - Authority + Relevance.


seo marketing web3.0

In this section, we will explore some key strategies that Web 3 businesses can use to optimize their websites to attract organic traffic and rank higher in the search results.


1. Keyword Research

Keyword research is an undeniable and possibly the most important strategy for building your organic discoverability.


You can begin your keyword optimization strategy by understanding the unique language and terminology within the Web3 space.


Identify relevant keywords, phrases, and trending topics used by your target audience and start optimizing them for your business.


You can even use tools like Google Trends, Keyword Planner, and decentralized keyword research platforms to gain insights and stay ahead of the curve.


After you have discovered the right keywords to rank for, you can incorporate them into:

  • The content of your website

  • Meta tags

  • Headings

  • And, URLs

The better keyword strategy you have, the more search relevance your business is going to achieve.


2. On-Page and Off-Page SEO

On-Page SEO means optimizing all the front-end elements of your website to make it more compliant with search engines.


This makes it easier for search algorithms to understand what your content is about.

  • To build the relevance of your content,

  • Optimize your website's content

  • Include the right keywords

  • Ensure that your website provides valuable information,

  • Ensure the content aligns with your target audience's intent

Off-page SEO, on the other hand, is a strategic backend approach to building the authority of your website.


You can engage in strategic link-building campaigns within the Web3 community to enhance your domain authority.


Participate in discussions on decentralized forums, social media platforms, and blockchain-related websites to establish your brand's reputation and foster connections within the Web3 network.


3. Using Blockchain for SEO

The use of decentralized technologies could also positively influence your SEO rankings.

Here’s how it can be implemented:


a. Technical SEO: Implementing decentralized architecture can enhance website performance, security, and resilience.


You can leverage blockchain technology in order to provide transparency in data transactions, smart contracts, and user interactions. This reinforces trust among users and search engines, leading to improved rankings.


b. Tokenomics and Utility: Tokens are integral to Web3 businesses, as they represent utility, governance, and value.


Understand how tokenomics influence your business model and SEO efforts. Creating valuable token use cases can attract more users. This ultimately contributes to better user engagement and organic growth.


4. Discovering The Synergy Between Non-Fungible Tokens and SEO

The trend of 2022 - NFTs could very much be helpful for your web3 business and SEO marketing. How?


a. Non-Fungible Tokens: NFTs dominate the world of Web 3. By offering unique digital assets and collectibles, you can integrate NFTs into your SEO strategy to create engaging content, such as limited-edition NFT giveaways, exclusive access to products or services, and digital art collaborations.


b. NFTs for Link-Building: You can also attract traffic to your Web3 startup by collaborating with influencers, artists, and content creators to develop NFTs with backlinks to your website. These collaborations can attract both existing and new audiences, boosting organic traffic and search engine rankings.


5. Community-led SEO strategies

If anything, Web 3 communities are the strongest across the internet. You can harness the power from these communities and channel it into your business and build your discoverability.


a. Community Engagement: Engage with your target audience through forums, social media channels, and decentralized chat platforms. The more concerns and queries you address, the more discoverable and active your business would seem - ultimately driving traffic to your website.


b. User-Generated Content (UGC): You can also encourage this community to create social proof and UGC, such as reviews, testimonials, and social media posts. UGC provides authentic and diverse content that can attract search engine attention, ultimately improving your website's visibility and organic traffic.


Build The Discoverability of Your Web3 Startup With SEO

SEO marketing for Web3 businesses and startups is still an evolving field that’s bound to become more popular with the growth of new technologies.


This process demands creativity, adaptability, and a deep understanding of blockchain technology and decentralized ecosystems to adopt SEO on your website.


By embracing the unique opportunities Web3 offers and implementing effective SEO strategies, businesses can unlock organic growth, visibility, and long-term success in this groundbreaking space.


However, with limited resources and knowledge, a lot of businesses can struggle with finding the desired organic growth they want.


This is why we at GroGoliath, an SEO marketing agency, are here to help.


Recently, we posted an SEO case study on how we helped one of our clients reach from 0 to half a million impressions in just a few months.


If you want a similar discoverability for your business, book a consultation call with us and we will help you unlock the real value and potential of your business.


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